Behavioral finance studies why people make certain financial choices and how those choices can affect markets. Listen to this overview from expert Michael Kitces, MSFS, MTAX, CFP, CLU, ChFC, RHU, REBC, CASL. Use this tactic to enhance your sales approach and grow your practice.

Guest: Michael Kitces, Head of Planning Strategy at Buckingham Wealth Partners and Chief Financial Planning Nerd at kitces.com

GE-4117549.2 (1/24) (Exp. 1/26)

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