On this episode of Now that’s Significant, a Market Research Podcast, Daniel Berkal, SVP Research at The Palmerston Group was hosted by Michael Howard, Head of Marketing at Infotools.

Daniel's team has conducted literally hundreds of energetic market research projects of various sizes, and specializes in immersive methodologies and hard-to-reach participants. 

In this episode, we talked about the key role that creativity should play across the market research process, in order to get the best results for our clients, their customers, and consumers in general.

Daniel spoke about a course he's running that focuses on injecting creativity in recruiting, methodology design, and reporting. It's not about doing things differently just for the sake of it, but to improve on our ability to understand people and achieve meaningful results.

The discussion touched the role of technology as a way of approaching each phase creatively.

We hope you enjoy the show.