Decision Back

Applying Decision-Back thinking in Consumer Insights and Analytics


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In this episode of the Decision-Back podcast, I sat down with Sarb Dhanjal. Sarb heads up the Consumer Insights, Business Analytics and Consumer Advocacy functions at Blue Diamond Growers. Sarb is a veteran of the Consumer Goods industry having worked at companies like Procter & Gamble, S.C. Johnson and others prior to building out critical "Decision-enablement" functions at Blue Diamond Growers. We discussed how Technology and Talent must come together to support organizations in making faster, better decisions using a decision-oriented approach. 

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Decision BackBy Lanny Roytburg