Dreamforce. The ultimate event everyone wants to attend. For years they’ve set the gold standard of how to put on a great event and tie the Salesforce brand and marketing to make it seamless.

In this episode, host Alyssa Peltier is joined by three guests at Cvent, Charlie Friend (https://www.linkedin.com/in/charleswfriend/), Mackenzie Regan, (https://www.linkedin.com/in/mackenzieregan/) and Kevin McNeal. (https://www.linkedin.com/in/kevin-mcneal-37bb78b4/) All three had the opportunity to attend the event this year and share trends and their biggest takeaways. You’ll learn how some of those insights might be infused into your own event programs moving into the future, as well as the impact that Salesforce and Dreamforce have on B2B event trends.