Principles in Tim Ferriss' book The 4-Hour Work Week can be applied to tech comm projects. By focusing on the 20% of tasks that result in 80% of the results, limiting your focus to two mission critical tasks a day, empowering those around you to make decisions, and avoiding distractions from trivial tasks, meetings, and email, you can be much more productive in your work. More than crossing off a list of tasks, this approach will likely make your efforts matter.