What happens when a fast-paced footwear brand starts questioning its forecasting process? In this episode, we take you inside a real strategy session between a trend-reliant footwear company and the experts at Trendstop.

You’ll hear the challenges many teams face, from constantly playing catch-up, to relying on vague trend themes, to lacking clear brand identity, and the pivotal change that starts when the team shifts from reacting to strategizing.

From correcting mistimed product direction to aligning design with evolving consumer expectations, this episode reveals how forward-thinking footwear brands are moving from trend following to trend leadership.

You’ll discover how one brand is working to:

• Replace surface-level forecasts with specific, focused strategies
• Link product decisions to brand identity and consumer mindset
• Unlock speed and clarity by forecasting what’s next, not what’s now

Whether you lead in product, design, or brand strategy, this is a practical deep dive into how advanced forecasting methods create a true competitive edge.