App Marketing by App Masters

By Steve Young

What's App Marketing by App Masters about?

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

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App Marketing by App Masters episodes:

04.23.2024
How to Validate 6-Figure App Ideas
In this video, we delve into how a serial app entrepreneur @bechir.arfaoui strategizes and prepares his app for a six-figure exit within 12 months! Topics Covered: Researching app ideas: Learn effective methods for generating and refining app concepts to increase their market...
04.22.2024
The Dark Secret Behind a 7-Figure EXIT!
Unlock the secrets to scaling your app to a 7-figure exit in our upcoming live session with Alon Waller, CEO at Bluethrone! Join us as we delve into proven strategies, expert advice, and real-world case studies that pave the way...
04.16.2024
Surprisingly This Running Tracker App Makes $80K a Month
In this video, we'll show you a running tracker app that generates over $1 million per year despite not having a conventional onboarding process or a paywall. This is a testament to the app's success due to its widespread popularity...
04.15.2024
BetterSleep Founder on Bootstrapping An App to Over 60M Downloads
Today’s guest is Simon Alex Bérubé, Founder of BetterSleep (previously Relax Melodies). He shares how he bootstrapped the app to over 60 million downloads and led the company to a successful sale to Teladoc Health (NYSE:TDOC) in 2021. You will discover: -...
04.09.2024
Use This UA Framework for App Installs
Dive into the intricacies of campaign optimization as we explore strategies to attract the most valuable users. Discover how prioritizing high-value users impacts your cost per install (CPI) and unlocks the potential for top-tier paying users. The Setup Phase: Mobilizing Machine...
04.08.2024
Decoding Google Play ASO & UAC: Insider Secrets Revealed!
Dive into the world of Google Play apps with Rafath Hajira, Yash Gupta, and Dheeraj Sharma, App Growth Leaders from App Masters. In this exclusive session, these seasoned experts will unveil the hidden strategies and insider tips for mastering App...
04.02.2024
The Anatomy of a High-Performing UGC Ad
Unlock the potential of User-Generated Content (UGC) with insights from an industry expert. In this video, delve into the core elements that elevate UGC ads to top-performing status, providing valuable strategies for ad creation and optimization. Discover the 4 most critical...
04.01.2024
ASO and ASA Tricks on a Budget
Yash Gupta, Lead App Growth expert at App Masters shares another round of ASO and ASA tricks that you can use if you are on a budget. You will discover: The localization that works just as well as the Spanish-Mexico Why you need...
03.26.2024
Conversion Rate Optimization (CRO): 7 Ways To Get Started
Looking for ways to increase your revenue without breaking the bank? While user acquisition often comes with a price tag, conversion rate optimization (CRO) focuses on making data-driven psychological adjustments to your interface to encourage desired actions from users. Conversion rate...
03.25.2024
Mastering Meta Ads 2024: A 10-Step Blueprint for App Install Success
Ready to skyrocket your app installs? Join our exclusive live stream where we unveil the 10-step approach to making meta ads work for app installs. Dive into a comprehensive guide designed to transform your app marketing strategy. Topics covered: - SKAN vs...
03.19.2024
How The NBA's Timberwolves Increased Open Rates by 60%
Discover how the renowned NBA team, the Timberwolves, boosted their open rates by an impressive 60% through the implementation of custom emojis. Dive into the video to explore: Understanding Custom Emojis: Delve into the world of custom emojis and their significance...
03.18.2024
6-Figure Exit Within 12 Months
Bechir Arfaoui has been building apps since 2010. He has spent the last decade doing growth and marketing automations for e-commerce and apps. Today, he shares his very last experience with exiting apps, specifically his last 6-figure iOS app exit. You...
03.11.2024
ASO & ASA Tricks to Help You Grow Downloads
In this video, Steve is joined by Yash Gupta who is the Lead App Growth expert at App Masters. You will discover: - The ASO tricks working today - How to make low traffic keywords work on ASA - And Steve will answer all...
03.05.2024
How SEO Helped Cupla Get Its First 100 Users
Discover how a blog post about the top calendar apps helped Cupla drive its first initial users and why she was NOT afraid to highlight her competitors in that post. Plus you'll discover: - The surprising feature that users loved and helped...
03.04.2024
Stop Burning Cash: Tips to Optimize Your Paid Marketing Budget
David Vargas is an experienced UA & ASO expert having managed 85+ apps across all the categories, with more than $10M in ad spend. You will discover: - How to set-up campaigns to maximize your ROI - How to test out new ad...
02.27.2024
Product-Led Growth Strategies From 100M Users
Any company that's sort of building a freemium type of product needs to figure out a monetization strategy sooner or later, whether it's going to be for advertising or subscriptions. Join us for an exclusive interview with Lomit Patel, Chief Growth...
02.26.2024
Ad Creatives That Convert: Lessons From Millions in Spend
Whether you’re running paid ads on Meta or TikTok, the ad creative is the most important piece of your campaign. You will discover the essential ingredients for top performing ads including hooks, call-to-actions, types of footage, and more! Plus, you will discover...
02.20.2024
Facebook Ads Strategy on a Budget: How to Win Big with Limited Funds
Do you want to know how to scale up with paid campaigns on a small budget? Join us in this enlightening conversation with Yuliya Lennox, ex-CMO of BetterMe, who has scaled multiple apps to $1M a month. In this session, we'll...
02.19.2024
Using ChatGPT to Drive Data-Backed Marketing and Product Innovation
Discover how AI, particularly ChatGPT, can revolutionize your approach to marketing and product decision making. Lior Barak is a data leader with a proven track record of transforming organizations into data-driven powerhouses. As a consultant to startups and leading European...
02.13.2024
This Productivity App Makes $200K a Month
I recently came across an amazing productivity tracker app making over $200K/month and was impressed by its user experience. Although we are not affiliated with them, I thought it would be a great idea to share what we can learn...
02.12.2024
The Features That Bring Users Back Everyday
Today’s guest is the Co-Founder of Cupla, the app helping busy couples to manage their lives together. She previously founded stage phenomenon; Synthony, a proprietory concept of Dj's and Orchestra playing electronic dance tracks of all time. Synthony has been seen...
02.06.2024
This Growth Hack Generates 100's of REAL App Store Ratings for FREE
When launching a new app, positive reviews can significantly boost your app's credibility and user trust. In this video, we explore both aggressive and soft approaches to encourage user feedback and share some valuable tips on leveraging "app gone free"...
02.06.2024
The Anatomy of a High Converting Paywall
A paywall is more than just a gateway to your app's premium features; it's a crucial touchpoint where users decide whether to engage further or move on. In this video we will explore the significance of elements that contribute to...
01.30.2024
App Engagement Strategies From Pandora
Ever wondered if engagement is the key to increasing conversion and reducing churn? Join us in this insightful video as we explore the dynamic relationship between engagement and monetization, and how one can significantly impact the other. Points covered: Monetization's...
01.29.2024
Your App Growth Questions Answered
I'll be sharing how much money we're making from our apps and the strategies I'm using to grow them into a six-figure business. You will discover: - How to come up with app ideas that are GUARANTEED to make $1,000 a month -...
01.23.2024
The TikTok Ads Strategy for Beginners
Ready to skyrocket your app downloads with TikTok Ads?
01.22.2024
The AI Tools to Supercharge Your Marketing
Discover the impact of AI on ad campaigns and consumer engagement. You will discover: - The AI Tools to Supercharge Your Marketing - AI prompt engineering to get the right output - How to use the right AI tools - Using AI for ad generation As...
01.16.2024
Advanced ASO Strategies for 2024
Since I started ASO over a decade ago, it has undergone several changes, and the strategies that worked back in the day don't work anymore. If you are an indie app developer looking to grow your app in 2024, here...
01.15.2024
Lessons From Spending $20M on Ads
Today's guest is Lucas Moscon, who is the Senior User Acquisition Manager at Monkey Taps, makers of the popular Motivation app. He reveals his UA and ASO roadmap for mobile apps including what channels you should focus on depending on your...
01.09.2024
App Onboarding Fail & What To Do Instead
Discover the app onboarding process that led to a 30% decrease in conversions and what they did wrong.
01.03.2024
All Your ASO Questions Answered
Welcome, App Nation, to an exhilarating new year where we shed light on some of the most burning questions about ASO and explore strategies to rank your app in the app store in 2024. Key Takeaways: 1. Master the Review Game: Uncover...
12.25.2023
Live Coaching Call for AI Anti-Bullying App
Get all your app growth questions answered in this video. Today's guest is Paul Egan, an inner city math teacher for 9 years, who built an AI anti bullying app called Bully Buster. You will discover the strategies to grow downloads...
12.24.2023
Applying The Blue Ocean Strategy to Apps
Blue Ocean Strategy is often cited as a highly effective approach for business scaling, emphasizing the identification of uncontested markets and unique value propositions. But how can it be applied to the app industry, specifically in finding a niche and...
12.18.2023
Indie App Mastery: From Side Project to Full-Time Freedom
Today's guest shares his journey from side hustle to full-time freedom and how he's been able to generate over 5M downloads for his app. You will discover: - Why indie devs should NOT be afraid to ask for money! - His journey to...
12.12.2023
Copy The Paywall Strategy of This $7M Intermittent Fasting App
In this video, I'll be dissecting the most interesting paywall strategy I've ever come across in any app - the Zero app for intermittent fasting. I've been fascinated by how this app manages to generate $600 a month with one...
12.11.2023
How to Get Higher Retention Than TikTok
Today's guest is Brandon Kleinman, who is a successful serial founder who has raised almost $100M. He reveals powerful psychological strategies to not only surpass TikTok's retention rates but also grow your user base through engaging quizzes. He also shares how to...
12.05.2023
Monetization strategies to increase revenue
Looking to boost your revenue through in-app monetization? Join us as we unpack the success story of Headway and glean insights that can transform your app's monetization game with Yeva Koldovska, Headway's Product Manager. Watch the video to discover: 1. Pricing Strategies: Discover...
12.05.2023
Copy These Clever Push Notifications
Looking for innovative ways to leverage push notifications? In this video we will explore 5 ways you can turn push notifications into into powerful tools for user retention and satisfaction. Discounts That Delight: Learn how to strategically use push notifications to...
12.04.2023
The Customer Journey That Maximizes Sales & Retention
Today’s guest is Paul Meinshausen, the CEO and Co-Founder of Aampe - a SaaS startup and native-AI CRM platform for consumer mobile apps, backed by PeakXV (formerly Sequoia SEA & India) and Matrix Partners India. He previously Co-Founded and was...
11.21.2023
Diversify Your Facebook Ads with Web2App Campaigns
Looking to diversify your acquisition sources and grow your user base? Consider exploring web2app campaigns. In this video, we delve into the intricate concepts of Web2App and guide you through building successful campaigns that stand out in the competitive digital...
11.20.2023
Increase AdMob Revenue Without Additional SDKs
Today's guest is Ashish Aggarwal, Co-Founder at AppBroda. He is an ex-Googler that has worked with top apps and games across Admob, Google Ad Manager (GAM) and Play to grow their monetization. AppBroda are experts in boosting ad revenue, by...
11.13.2023
How to Scale ANY App to $1M a Month
Today’s guest is the CMO of Replika.ai, Yuliya Lennox. She is the ex-CMO of BetterMe and has scaled multiple apps to $1M a month. She will share her framework of understanding people to help you scale any app to $1M a...
11.07.2023
Proven Advanced Strategies to Maximize App Conversions
In this video, we explore some data-driven strategies to supercharge your conversion rates! Join us as we explore these crucial topics and provide actionable insights that can transform your app marketing!
11.06.2023
Simplify & Grow Your In-App Subscriptions
In this video, you will discover how to analyze your in-app subscription data, what are the benchmarks, and ultimately how to grow your app revenue. Today's guest is Charlie Chapman who is a developer advocate at RevenueCat and indie developer of...
10.31.2023
The Simplest Facebook Ads Strategy for App Installs
Ready to harness the full potential of Facebook to drive more app downloads? In this exclusive interview, we caught up with Vivek Girotra, VP of Marketing at Times Internet, a media giant in India. Watch the video to gain valuable...
10.30.2023
Building a Super App to Over $2B in Sales
Today’s guest is Radhika Duggal, the CMO at Super.com. Super.com is a fintech and ecommerce company that offers an app that enables consumers to earn, save, and build credit. The company is trusted by over 7 million customers, helping them save...
10.24.2023
Try These A/B Tests to Increase Your Subscriptions (APS SF 2023)
Discover 7 strategically designed A/B tests aimed at boosting app subscription rates. You will learn actionable insights and data-driven strategies for subscription growth. We made the mistakes so you don't have to. Thank you to @apppromotionsummit for letting us post this...
10.23.2023
All Your App Marketing Questions Answered
This week, Steve will answer all your app marketing questions. You can also watch the video: https://youtube.com/live/MeB4m2uWu34 Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and...
10.17.2023
App Retention Strategies From The Miracle Morning App
10.16.2023
How to 10X Your Organic Social Media Growth with Influencer Marketing
Cleary Chizmar is a marketing expert specializing in consumer psychology and influencer marketing. She currently leads the marketing team for Notability. Her background in business management and art, has led her to naturally utilize creative strategy to drive business growth. You...

What's App Marketing by App Masters about?

Download our free app to listen on your phone

App Marketing by App Masters episodes:

How to Validate 6-Figure App Ideas

The Dark Secret Behind a 7-Figure EXIT!

Surprisingly This Running Tracker App Makes $80K a Month

BetterSleep Founder on Bootstrapping An App to Over 60M Downloads

Use This UA Framework for App Installs

Decoding Google Play ASO & UAC: Insider Secrets Revealed!

The Anatomy of a High-Performing UGC Ad

ASO and ASA Tricks on a Budget

Conversion Rate Optimization (CRO): 7 Ways To Get Started

Mastering Meta Ads 2024: A 10-Step Blueprint for App Install Success

How The NBA's Timberwolves Increased Open Rates by 60%

6-Figure Exit Within 12 Months

ASO & ASA Tricks to Help You Grow Downloads

How SEO Helped Cupla Get Its First 100 Users

Stop Burning Cash: Tips to Optimize Your Paid Marketing Budget

Product-Led Growth Strategies From 100M Users

Ad Creatives That Convert: Lessons From Millions in Spend

Facebook Ads Strategy on a Budget: How to Win Big with Limited Funds

Using ChatGPT to Drive Data-Backed Marketing and Product Innovation

This Productivity App Makes $200K a Month

The Features That Bring Users Back Everyday

This Growth Hack Generates 100's of REAL App Store Ratings for FREE

The Anatomy of a High Converting Paywall

App Engagement Strategies From Pandora

Your App Growth Questions Answered

The TikTok Ads Strategy for Beginners

The AI Tools to Supercharge Your Marketing

Advanced ASO Strategies for 2024

Lessons From Spending $20M on Ads

App Onboarding Fail & What To Do Instead

All Your ASO Questions Answered

Live Coaching Call for AI Anti-Bullying App

Applying The Blue Ocean Strategy to Apps

Indie App Mastery: From Side Project to Full-Time Freedom

Copy The Paywall Strategy of This $7M Intermittent Fasting App

How to Get Higher Retention Than TikTok

Monetization strategies to increase revenue

Copy These Clever Push Notifications

The Customer Journey That Maximizes Sales & Retention

Diversify Your Facebook Ads with Web2App Campaigns

Increase AdMob Revenue Without Additional SDKs

How to Scale ANY App to $1M a Month

Proven Advanced Strategies to Maximize App Conversions

Simplify & Grow Your In-App Subscriptions

The Simplest Facebook Ads Strategy for App Installs

Building a Super App to Over $2B in Sales

Try These A/B Tests to Increase Your Subscriptions (APS SF 2023)

All Your App Marketing Questions Answered

App Retention Strategies From The Miracle Morning App

How to 10X Your Organic Social Media Growth with Influencer Marketing