Reid Holmes, Author, Appreciated Branding

Reid Holmes, a seasoned ad agency veteran turned branding visionary, delivers a wake-up call to the marketing world. With a career spanning decades in the cutthroat industry of advertising, Holmes shares his epiphany—a realization that the ephemeral nature of traditional advertising wasn't fulfilling his desire for a lasting legacy. Through insightful anecdotes and astute analysis, Holmes introduces the concept of "unique emotional solutions" and unveils the Brand Appreciation Pyramid, revolutionizing the way brands engage with consumers.