After 30 years as an ad agency creative executive – straddling the heyday of traditional and digital marketing – Reid Holmes had an epiphany: we're being interrupted more often in more places than ever – companies are wasting billions chasing transactions – leaving consumers saturated with messaging while creating brand indifference and higher price sensitivity to the very products being promoted. Branding in the digital era is about proving you care. Whether you're a B2C or B2B marketer, everything today must be B2H. We're all human. Reid has a plan to help you live your values so you can attract, engage, and keep like-minded consumers via what Reid calls “Reverse Targeting.” He’s the author of the new book, Appreciated Branding. For more information: https://www.appreciatedbranding.com