In this book, the authors, Diana Whitney and Amanda Trosten-Bloom use examples from many different types of organizations to illustrate Appreciative Inquiry (AI) in action, drawing in particular on a five-year project with Hunter-Douglas Window Fashions, a company which achieved a 15 to 20% improvement in their bottom line and created a new strategic direction and culture using. On February 24, 2010, Susan Stamm interviewed Diana Whitney for Bookends, a service of The TEAM Approach. The Power of Appreciative Inquiry describes a wildly popular new approach to organizational change that dramatically improves performance by encouraging people to study, discuss, learn from, and build on what's working, rather than simply trying to fix what's not.