➡️ Summary ➡️
Rimon Hanna of Serpent from Tekunda, a Salesforce ISV and PDO, shares how years of feeling the daily pain of Salesforce delivery — untracked changes, change sets, and clunky CI/CD — led him to build a DevOps platform that makes Git effortless for technical and non-technical teams alike. Starting with the ISV and package-development workflow, Rimon explains how Serpent grew to serve system integrators and customers as the market pulled it in directions he never planned for. The conversation digs into usage-based pricing, partnering with SIs, competing with change sets and DevOps Center, and how AI now resolves merge conflicts and cherry-picks features that once took hours.
➡️ Guest ➡️
Rimon Hanna https://www.linkedin.com/in/rimonhanna/
Serpent https://serpent.cloud https://tekunda.com/serpent
Tekunda https://tekunda.com/
➡️ Takeaways ➡️
Serpent treats source control as a given, not an option — no change should live untracked on an org or someone's local machine
The platform lets non-technical admins follow Git without having to learn Git, with a standard mode and an expert mode for different personas
Serpent started with the ISV and package-development workflow before expanding to org development, where the number of user personas explodes
The biggest competitor is still change sets — a 2025 Salesforce Ben survey found 42% of admins still rely on them
Listen to how the market reacts instead of getting tunnel-visioned on your original plan — the second-biggest interest came from system integrators, not customers as expected
Usage-based credit pricing instead of per-seat lets SIs adopt Serpent across boutique teams and pass costs to customers per project
A tiered partnership program (silver, gold, platinum) gives SIs revenue share on both first-year and renewal subscriptions
DevOps Center often funnels users up from change sets, but its limitations push teams to look for a vendor that does more
Serpent AI resolves merge conflicts in 95%+ of cases, including notoriously tricky flow conflicts, and tests the result before deploying
AI-powered cherry-picking turned a customer's nearly three-hour manual change selection into a single explained prompt
The Serpent MCP server lets AI coding assistants work through Serpent's gates and checks instead of deploying directly to an org
Release as fast as you can and iterate — smaller packages also clear security review more easily
➡️ Youtube ➡️
Watch this episode on our Youtube channel
➡️ Keywords ➡️
Salesforce DevOps, Serpent, Tekunda, ISV, source control, Git, change sets, DevOps Center, system integrators, usage-based pricing, AI merge conflict resolution, MCP, Rimon Hanna
➡️ Hashtags ➡️
#AppsemblyLine #Salesforce #DevOps #ISV #SalesforceDevOps #Git #Serpent #SystemIntegrators
➡️ Partners ➡️
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