App Store Optimization (ASO), which builds on the foundations of search engine optimization, is considered THE best way to ensure relevant keywords and content related to your app will be picked up by app store search algorithms or hand-picked by app store editorial staff. It can be a huge (an ongoing task), but you don’t necessarily need a big budget. Our hosts welcome Laurie Galazzo, Content Strategist at AppTweak, a company headquartered in Belgium that offers affordable ASO tools and advice to help small and indie developers.

Laurie tells us about her company and provides practical advice you can follow to boost visibility of your app in the app stores. A special highlight: we discuss the ASO tool at the AppTweak website that allows app owners to create a AppTweak App Marketing Report.

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