See our Mastermind recordings here: https://vimeo.com/showcase/10197620

Join one of our live Masterminds here: https://calendly.com/streettext/streettext-mastermind?back=1

• Mastering Digital Advertising:
  • Running effective lead ads and utilizing split tests for optimal results
  • Exploring various ad angles like "downsize" ads, "waterfront homes," and "recently built" properties
  • Techniques for controlling geographical targeting by strategically dropping pins and using relevant imagery
  • Incrementally increasing ad budgets (e.g., 20% jumps over 72 hours) to scale effectively without disrupting the ad's algorithm
  • Creating evergreen webinar ads that run indefinitely by avoiding hard dates
• Optimizing Client Communication and Follow-Up:
  • Understanding text message compliance: informational messages (in response to inquiry) generally don't require "stop" instructions upfront, unlike promotional messages
  • Crafting automated messages that feel personal and avoid "trigger words" (like "cash offer" or "free") to prevent spam filtering
  • The importance of auditing your own systems by experiencing the client journey firsthand
  • Initial contact strategies should lead with value, providing requested information and using softer approaches like "someone in your household has been interacting with my posts"
  • Overcoming "stop" responses by maintaining a human, persistent, and "no-pressure" approach, which can convert hesitant leads
• Leveraging Technology and AI:
  • Utilizing AI for lead pre-qualification and managing high lead volumes, enabling agents to focus on promising conversations
  • Benefits of using ChatGPT for writing and refining communications, allowing it to learn your voice and brand
  • Importance of email deliverability and sender reputation by using dedicated email addresses and nurturing engaged contact lists
• Building Sustainable Business Systems:
  • The mindset of "spending money to save time" by investing in tools, virtual assistants, and professional services to automate tasks and focus on high-value activities
  • Strategies for integrating platforms like Street Text with CRMs such as Follow Up Boss and RealScout to ensure leads flow into automated nurture campaigns
  • The power of consistency in implementation and scheduling dedicated time to work on the business
  • The concept of scaling horizontally (running more varied ads) versus vertically (increasing budget on one ad) for resilience and tapping different audiences