We are talking Ghostbusters on the April 2024 Party in the Back Podcast. President of Business Operations from the Fort Wayne Komets Scott Sproat and Jon Long Manager the Event Presentation & Creative Content for the Edmonton Oil Kings join the podcast to talk about their success with this Movie theme night.

Scott and Jon drop insights on all aspects of their promotion, including:

• Approvals and support from movie studio and rights holders
• Leading their team's creative effort
• Popular fan elements for their Ghostbusters Night
• Social Media elements
• Scoreboard additions
• Jersey Auctions, like the Komets $13,000 charity jersey auction
• Music and bumpers, including a one night change in the Oil Kings Goal song
• Sponsor integrations and more...