The Sales Stoic

April 24th - Strip out the buzzwords


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Actionable tips:

  • Before diving into any deal, strip it of buzzwords and look at its fundamentals. Ask, "What’s the core benefit here?"
  • Be mindful of distractions and avoid over-idealising a deal. Challenge yourself to focus on the long-term value, not just the excitement or short-term rewards. By staying focused on what's truly important, you can resist being swept up by external pressures and maintain a clear, steady course toward sustainable success.
  • Break down your targets into actionable steps without over-hyping the stakes. This helps avoid overwhelm and keeps you grounded in each task.

“Just as when steak or other food is placed in front of us, we think: this is just cooked meat, a once-living fish, bird, or pig. And this fine wine? Just fermented grape juices... In the same way, our minds take in events and colour them with meaning, until we strip them back and see them for what they truly are.” - Marcus Aurelius

Remember: That "fine wine"? It’s just fermented grape juice. A luxury suit? Nothing more than dyed fabric. A game-changing product? Just another tool.

We often let appearances cloud our judgement, whether it’s the allure of a big deal, the pressure of quotas, or the latest sales trend.

But when we strip away the glamour and see things as they truly are, we gain clarity.

  • Focus on real value.
  • Don’t let hype dictate your decisions.
  • Stay grounded in what actually matters.

Remember you will die.

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The Sales StoicBy Dealfront