Today, we’re chatting with April Lockhart, a clean beauty expert, marketer, lifestyle creator, and former Director of Influencer & Partnerships at ILIA. With six years of experience in the influencer space, April has a deep understanding of social media marketing and how to inspire a digital audience. She is also a passionate advocate for disability awareness in fashion. 

In our conversation, we discuss how April transformed her side hustle into a full-time career by combining her corporate background with her extensive experience in the beauty industry. We also unpack April’s content creation process and how she grew her multi-platform following. 

IN THIS EPISODE, WE TALK ABOUT:

- (11:23) April's experience at ILIA as Director of Influencer & Partnerships

- (14:15) Advice for building an influencer community and aligning with brand values

- (20:36) Tips for leaving a corporate job to pursue freelance content creation

- (24:14) How April grew her following

- (28:41) The internet’s influence on April's confidence in sharing content as a disabled creator 

RESOURCES

- Learn more about Be Social Group

CONNECT WITH APRIL 

Follow April on Instagram: @aprillockhart

Follow April on TikTok: @april_lockhart

Subscribe to April on Youtube: @april_lockhart

CONNECT WITH ALI

Follow me on Instagram: @aligrant

Follow me on TikTok: @aligrnt 

CONNECT WITH JESS

Follow me on Instagram: @jessyoowould

Follow me on TikTok: @jessyoowould