Equity, accessibility, and variety attract teens to aquatic pipeline

By Jefferey Spivey

Though no two parks and recreation departments are the same, many seem to be stumped by the same problem – creating aquatic programming for teens.

This demographic is especially vulnerable to peer pressure, with friends and trends dictating how they spend their time. Today’s teens are also digital natives, with large portions of their lives centered around being online, be it gaming, social media, or other modes of media consumption. Hanging out at the local pool pales in comparison to what’s happening in their feeds.