I sat down with Thomas Zuchtriegel, Head of Mobility & Automotive at Journee, to explore the immersive technology reshaping the automotive landscape. Thomas shared insights from his pioneering work in virtual and augmented reality (VR/AR), discussing how AI-powered VR is enhancing everything from advertising to in-car experiences. We delved into the potential of virtual showrooms and the metaverse to transform customer engagement, as well as the technical advancements making VR devices more versatile and accessible. With his background, including time at Audi Business Innovation and co-founding CORTICORE, Thomas gave an insider’s look into how data and AI are driving the evolution of immersive experiences in automotive.