Learn: Crafting your blog as a commercial venture | Turning your blog into your day job and how it can be done | Why he makes his information free while still deriving an income from it | Partnering with others to build a sustainable income | Adapting your blog to use his own model | Why blogging can be the catalyst for other ideas | How he discovered blogging | His blog and how Money Grows on Trees came to life | How his blog helps people save money as well as cutting their carbon footprints | How research helped him get his blog off the ground | How credibility can help your own blog| Establishing your story so that readers will read it| Why one product is better than another and how to show that to your readers