Building and evolving a pervasive, global service requires a multi-disciplined approach that balances requirements with service availability, latency, data replication, compute capacity, and efficiency. In this session, we’ll follow the Netflix journey of failure, innovation, and ubiquity. We'll review the many facets of globalization and then delve deep into the architectural patterns that enable seamless, multi-region traffic management; reliable, fast data propagation; and efficient service infrastructure. The patterns presented will be broadly applicable to internet services with global aspirations.