Hertz is undertaking a massive digital transformation to evolve its technology landscape. This move provides an opportunity to extract valuable insights from a large amount of data produced by the new systems. In this session, learn how Deloitte collaborated with Hertz to build a next-generation data platform, which includes an integration hub, a unified reporting layer, and an ecosystem of tools used to build advanced analytics models. Discover how the solution leveraged all native AWS services, such as Amazon S3, Amazon Kinesis, Amazon EMR, and AWS Lambda, to enable cross-functional insights and accelerate the cloud journey in under 12 months. This presentation is brought to you by Deloitte, an APN Partner.