Archana Jain is the Managing Director of PR Pundit which is an Active company headquartered in Gurgaon. Archana Jain has experience in corporate communications, having assisted and advised companies on the introduction of new products, ventures, thought leadership and brand communications, downsizing, mergers and restructuring, and communicating issues with sensitive constituencies during crises. Her experience spans diverse industry sectors including apparel, automobile, alcoholic beverages, broadcast, consumer goods, financial services, industrial goods, information technology, insurance, oil & gas, pharmaceutical, power & transmission, travel & leisure, and white goods.  Archana founded PR Pundit in 1998 though she has been practicing public relations since 1990. She was previously with Genesis PR, where she was the founder partner since 1992. In this issue of PR Speak, Archana Jain talks about a 'boutique PR' approach, Open Workshops for PR Practitioners and management by objectives