Archie Gottesman is the founder of JewBelong, an organization dedicated to making Judaism feel less intimidating while shining a light on all of the great things that Judaism has to offer. She takes a personal interest in ending "JewBarrasment" by making people feel more welcome and less caught up in the details of rituals. Archie and JewBelong have become an active voice in the fight against antisemitism. They've used their marketing expertise to get their message onto major billboards including a huge display in Times Square.