This week we talk to Kevin Smith, co-founder of an advanced visualisation studio, called SPINE 3D. Kevin and the team do a wide variety of content for many different clients, including photorealistic 3D modelling, animation, video production, VR, AR, and web application development. What sets SPINE apart, is that most of their staff are architecturally trained, with a passion for design.

Kevin highlights the importance of storytelling and how it drives the content of a project. SPINE’s work for Cartier, for example, was an impressive and seamless voyage through time that showed the environment changing but the Cartier building staying the same, solidifying Cartier as a timeless company.

SPINE also creates interactive experiences and have a particular love of gamification. With their LG job, they took a simple rendering request and grew it into an immersive virtual experience, that customers can explore. LG took this to showrooms and can use it in VR, with the opportunity to scale it. The team love to use different software’s and are often inspired by films and design.