What happens when an architect stops designing one-off buildings and starts designing a system?

Justin Brechtel is a licensed architect in California, principal of Iterate Architecture, and VP of Architecture at West Modular — and he's making the case that the way we deliver buildings is broken. Architects have spent decades reinventing the wheel on every project, slowly ceding their leadership role to developers and contractors. Justin's answer: treat architecture like a product. Build the bones once. Refine them like an iPhone.

In this episode we get into what it actually looks like to embed architects on a factory floor, why talking to a modular manufacturer early can save your entire project, and why "slow is responsible" has quietly become one of the most expensive ideas in American cities.

Links:

Website: www.iterae.com

Instagram: @iteraearchitecture

https://www.westmodular.com/