Every overnight success is actually years in the making, and Charles Coristine, CEO and President of Lesser Evil Snacks, is here to share his journey to making the greatest paleo puff snack of all time (IOHO).   He takes “failure is not an option” to an extreme, and it really works for him. We get good and business-y in this one, and Charles is transparent about the uphill climb he had to go through to get to where he is now. Plus, he’s found an awesome way to incorporate a balance of spirituality and meditation into his focused business life, allowing him to really bring his whole self to the work. Sit back, enjoy your Buddha Bowl with Sea Salt and enjoy.

Charles talks about...

• Being an early adopter for meditation to escape from the stress of business
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• Taking over the Lesser Evil business with a vision of taking it new places
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• The investor dance, we know it all too well
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• The struggles of growing into a national brand
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• Investing in marketing research
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• Doing what’s right for the planet

Resources:

• lesserevil.com
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• linkedin.com/in/charles-coristine-7b611b13
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• twitter.com/ccoristine
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• Visit earthandstar.com and use code HTW for 15% off at checkout

Highway To Well is a production of Crate Media