Lately, tech media feels split into two camps: content made only for insiders, or content that dunks on the industry from the outside. Soon is doing neither.

I spoke with Soon CEO Patrick McGuire about his time at Vice, his move to San Francisco, and what it takes to build a Gen Z media company focused on what’s actually happening on the ground. We talk robot conventions, AI friend pendants, drone-powered cloud seeding, and how Soon pulled 1.2M viewers to its trailer.

We also get into how Soon differs from creators like Cleo Abrams and TBPN, and what to expect from their upcoming ClawCon episode airing Friday.

00:00 START

00:33 Mission and Vision of Soon

04:11 Building the Team and Moving to San Francisco

05:32 Content Strategy

14:03 Exploring Controversial Tech Topics

17:21 Future Plans and Exciting Projects

Follow Soon on X: https://x.com/soontechnology

Follow Soon on YouTube: https://www.youtube.com/@soontechnology

Subscribe to the Braun & Brains newsletter: https://braunandbrains.substack.com/

Noosheen Hashemi is the founder and CEO of January AI, a company that leverages artificial intelligence to advance precision health and preventative care, with a focus on metabolic health.

Odette Yang is the co-founder of BeautyRightBack, a platform offering unlimited mani, pedi, waxing, blowouts, and more starting at $99 a month.

Andy Dunn is the founder of Pie, a platform helping users make better friends by facilitating recurring in-person interactions and discovering local events.

Previously, Andy was the co-founder of the menswear brand Bonobos in 2007 and served as its CEO until Walmart acquired it in 2017. His book Burn Rate covered his entrepreneurial journey as a founder with bipolar disorder.

To read more, head on over to Substack: https://braunandbrains.substack.com/p/brains-andy-dunns-pivot-from-bonobos?r=28qckk

This episode is part of my archive series, where I share some of the very first podcast episodes I ever published. I think it’s important to showcase my earlier work—not just to show how long I’ve been interested in media, but to reflect on how far I’ve come. These episodes are, for the most part, rough and not well produced. That said, I’m extremely proud of them. Thanks for listening!

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On Tim's channel, you can find videos on Python Programming, Game Development, Pygame, Java Tutorials and Machine Learning. He has helped me, and almost 400k other people, become inspired to program. In our episode, we talk about his background to coding, college in Canada, and his internship at Microsoft (spoiler alert: it is remote and he is NOT in Redmond, WA). He is 20 years old with more coding experience than most adults I know! Hope you enjoy this episode. 

Tim's Youtube: https://www.youtube.com/c/TechWithTim/about 

Podcast: https://www.youtube.com/c/TimeOutWithTim/about

Website: https://techwithtim.net/

Github: https://github.com/techwithtim

Patreon: https://www.patreon.com/techwithtim 

My Instagram: https://www.instagram.com/braunandbrains/

This episode is part of my archive series, where I share some of the very first podcast episodes I ever published. I think it’s important to showcase my earlier work—not just to show how long I’ve been interested in media, but to reflect on how far I’ve come. These episodes are, for the most part, rough and not well produced. That said, I’m extremely proud of them. Thanks for listening!

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Nate has been on Youtube since 2016 creating videos on finance, minimalism, investing, and even traveling and book recommendations occasionally. He is based in Philly, but currently living in Colorado. During our talk, we spoke about college (he went to Penn State for a while!), his background, and advice to anyone wanting to begin their journey online. Thanks for listening! Youtube: https://www.youtube.com/c/NateOBrien/featured Book mentioned: https://www.amazon.com/4-Hour-Workweek-Escape-Live-Anywhere/dp/0307465357Nates Instagram (the real deal!): https://www.instagram.com/nateobrienn/My Insta: https://www.instagram.com/braunandbrains/

This episode is part of my archive series, where I share some of the very first podcast episodes I ever published. I think it’s important to showcase my earlier work—not just to show how long I’ve been interested in media, but to reflect on how far I’ve come. These episodes are, for the most part, rough and not well produced. That said, I’m extremely proud of them. Thanks for listening!

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Made is the founder of Data, But Make it Fashion; a blog that reports fashion trends based on, well...data! She is a Harvard 2020 grad, a prior Google intern, and currently is beginning her new career in consulting as a software engineer. Made is smart, well dressed, and is totally the main character of her life.

Made:

https://www.fashionabledata.com/madeleine

https://medium.com/@yoyomade

Data, But Make it Fashion:

https://www.instagram.com/databutmakeitfashion/

https://www.fashionabledata.com/

https://medium.com/dashion

My Socials:

https://linktr.ee/braunandbrains

This episode is part of my archive series, where I share some of the very first podcast episodes I ever published. I think it’s important to showcase my earlier work—not just to show how long I’ve been interested in media, but to reflect on how far I’ve come. These episodes are, for the most part, rough and not well produced. That said, I’m extremely proud of them. Thanks for listening!

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Kat Cole is an American businesswoman. She currently is the Chief operating officer and president of North America for Focus Brands. She is a former president of Focus Brands' subsidiary Cinnabon, an American chain of retail bakeries specializing in cinnamon buns.

"Following her mother's divorce, Cole began working to help pay some of the family expenses. Cole worked at The Body Shop before starting her career at Hooters as a hostess.

During her first year waitressing at Hooters, Cole covered varied positions from manager to cook, nearly every position at the restaurant.[12][13] Upon her manager's recommendation as to the Jacksonville franchise's best employee, Cole was sent to Sydney to train and motivate the new owners and employees at the opening of the first Hooters in Australia. She continued to travel overseas in order to train employees in Hooters Restaurants abroad.[15]

She became a vice president at age 26. As the vice president of training and development, Cole oversaw the growth of Hooters, from approximately 100 locations and $300 million in revenue to 500 locations in 33 countries and $1 billion in revenue."

https://twitter.com/katcoleatl

https://linktr.ee/braunandbrains

This episode is part of my archive series, where I share some of the very first podcast episodes I ever published. I think it’s important to showcase my earlier work—not just to show how long I’ve been interested in media, but to reflect on how far I’ve come. These episodes are, for the most part, rough and not well produced. That said, I’m extremely proud of them. Thanks for listening!

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Andrey (music, social media, design): https://www.andreyazizov.com/links

His Instagram: https://www.instagram.com/andreyazizov/?hl=en

His Spotify: https://open.spotify.com/artist/2hGxtbozs9MLpSHE11XOOC

His TikTok: https://www.tiktok.com/@andreyazizov?lang=en 

My socials: 

https://linktr.ee/braunandbrains 

This episode is part of my archive series, where I share some of the very first podcast episodes I ever published. I think it’s important to showcase my earlier work—not just to show how long I’ve been interested in media, but to reflect on how far I’ve come. These episodes are, for the most part, rough and not well produced. That said, I’m extremely proud of them. Thanks for listening!

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In this podcast episode, Rachel Braun and Dick Vermeil discuss his life before and after his time as an NFL coach. He resides in Chester County, PA on a beautiful plot of land. Did you know about Vermeil Wine?  Dick Vermeil is a former American football coach who served as a head coach in the NFL for 15 seasons. He was the head coach of the Philadelphia Eagles for seven seasons, the St. Louis Rams for three, and the Kansas City Chiefs for five. Prior to the NFL, he was the head football coach at Hillsdale High School from 1960 to 1962, Nappa Junior College in 1964, and UCLA from 1974 to 1975. With UCLA, Vermeil led the team to victory in the 1976 Rose Bowl. Vermeil's NFL tenure would see him improve the fortunes of teams that had a losing record before he arrived and bring them all to the playoffs by his third season, which included a Super Bowl title with the Rams.  

Rachel's Socials: https://linktr.ee/braunandbrains 

More on Dick Vermeil: https://americanfootball.fandom.com/wiki/Dick_Vermeil 

Vermeil Wines: https://www.vermeilwines.com/