Scale length is always a hot debate in the world of professional market research. Even versus odd? 5, 7, 10, 11 points? The best advice: do an experiment to see what provides the best data for your topics, and from your populations, of interest. Link to the PDF mentioned on scales research <a href= "https://bit.ly/2O3lM4g">HERE</a>

Scale length is always a hot debate in the world of professional market research. Even versus odd? 5, 7, 10, 11 points? The best advice: do an experiment to see what provides the best data for your topics, and from your populations, of interest. Link to the PDF mentioned on scales research HERE

Scale length is always a hot debate in the world of professional market research. Even versus odd? 5, 7, 10, 11 points? The best advice: do an experiment to see what provides the best data for your topics, and from your populations, of interest. Link to the PDF mentioned on scales research <a href="https://bit.ly/2O3lM4g" rel="noopener noreferrer">HERE</a>

Are 5 or 7-point rating scales best for survey research?

Conversations about market research methods, analysis optimization, data quality, and anything else related to advancing the work, and careers, of Market Research & Customer Insights professionals. Topics cover a wide range of qualitative and quantitative research methods. Hosted by Kathryn Korostoff, a research pro and former college professor who has led market research teams and hands-on delivered 600+ primary research studies.

Business

Education

Marketing

Courses

Conversations about market research methods, analysis optimization, data quality, and anything else related to advancing the work, and careers, of Market Research &amp; Customer Insights professionals. Topics cover a wide range of qualitative and quantitative research methods. Hosted by Kathryn Korostoff, a research pro and former college professor who has led market research teams and hands-on delivered 600+ primary research studies.

Share Are 5 or 7-point rating scales best for survey research?

Sign up to save your podcasts

Are 5 or 7-point rating scales best for survey research?

Are 5 or 7-point rating scales best for survey research?

More shows like Conversations for Research Rockstars

The Daily

Up First from NPR