Customer service is tough for everyone, but how do we make it better for the employee and for the customer?

Business contact centres are starting to use AI at the very first step of their customer interactions. By automating elements of the customer service interaction and using AI insights, staff can resolve service incidents faster and keep customers happy.

Our team of experts, Andrew Hermsen, Softcat's Chief Technologist for Data, Automation and AI, and Lucky Sharma, Senior Partner Solutions Architect at AWS are here to answer the key questions to understand if AI contact centres are the future, and as always, to talk tech in simple jargon free language.

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