AI is becoming more involved in the homebuying process, but disconnected systems are leaving buyers confused and looking to people in order to rebuild trust throughout the process.
- Buyers are entering the homebuying process stressed and looking for guidance. Technology has promised speed, but it hasn’t delivered confidence.
- Trust in technology doesn’t map neatly to age or buyer stage. It has to do with AI literacy.
- People still want people to bridge gaps, build trust, and lead to confident decisions.