Have you heard that Amazon is planning to open its first retail store within the next year? While many people may view this as another chance for big companies to crush small businesses, host Brandon Cockrell thinks otherwise. In today’s episode, Brandon explains why this new trend could be an advantage to your business model.

Since Amazon has always been an online shopping platform, it has taken away the experience of traditional retail shopping. While there are many perks to online shopping, consumers miss the face-to-face interaction that retail shopping provides. Not only will your product be available to online shoppers, but it will likely catch the attention of those who don’t shop online.

Tune into this week’s episode of Fail Fast to Success to learn more about the pros and cons of Amazon going retail, the value of in-person shopping, and how you can leverage this opportunity to target new customers and expand your business.

Quotes:

• “I think it presents more of an opportunity if you look at it the right way.” (03:41-03:44)

• “This is going to bring people back out to buying in a traditional retail perspective. It's going to come to a point to where people want that human interaction again.” (07:10-07:19)

• “This is going to force traditional retailers to get better with their marketing, advertising, and positioning in the marketplace.” (07:33-07:43)

• “I think it's going to introduce more markets and more audiences.” (09:04-09:09)

Links:

https://www.facebook.com/linchpinsales/

https://www.instagram.com/linchpinsales/

linkedin.com/in/brandon-cockrell-0b66a02b

linchpinsales.com

Podcast production and show notes provided by HiveCast.fm