Business intelligence applications are growing in popularity, but are they worth the effort and expense? On the surface we agree that more intelligence is better and the range of options of BI for CRM system is growing (and getting costly) when added to the CRM system as another app. Is it worth it? CRM expert and author John Golden, who is the CSO at Pipeliner CRM discusses business intelligence applications and how it is changing CRM. The host is Jim Obermayer