Just because something’s consistent doesn’t mean it’s still working.

In this episode — number six in our 10-part series on sonic branding myths — we tackle the idea that you can pick one sound and stick with it forever.

Sounds familiar? That might be the problem. We break down why staying static in audio is costing brands cultural relevance, emotional power, and audience connection.

If your brand sound hasn’t evolved in years, this episode might sting a little — but in a good way.