If you’re looking for a successful career but you also want to change the world for the better, where do you go? 

In decades past, the answer would be that you would go to a not-for-profit. Or maybe you would go into public service. The very last place you would go would be into business. 

After all, businesses are part of the problem, aren’t they? And everyone who goes there is just greedy.

That was a caricature even then, but it served to keep businesses on the back foot. The growth of the corporate social responsibility industry was all about how companies might voluntarily hold themselves to account, and make it easier for others to do so.

But there are now 5 good reasons why it’s time to see things differently (and one important caveat).