“Cities are far more powerful than pandemies.”

How about envisioning offices as mini urban hubs that enable socializing, learning and entertainment? How about linking cities or workplaces to the value of human experience they provide?

At a time when the attractiveness of cities is being called into question, Richard Florida, the guest star in this fourth episode of The Urban, believes more than ever in the resilience of cities and their ability to change in order to continue to attract talent, foster creativity and better connect the urbans. At the end of the day, the coronavirus could even create opportunities to reshape our cities.

• Richard Florida, American, professor of urban studies, director of the Martin Prosperity Institute (Toronto) and author of the best-selling book The Rise of the Creative Class (2002).

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A podcast by Gecina

Editor-in-chief: Gecina

Journalist: Nathalie Tourret

Production: HRCLS

Agency: Havas Paris 

More info at Gecina.fr and on Twitter & LinkedIn.

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