Content Amplified

Are Communities the Future of Engagement?


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In this episode, we interview Justin  Ruiss, Senior Vice President of Media Research at BWG Strategy.

What you'll learn in this episode:

  • Why community management is crucial for 2025 and beyond
  • How platforms like Reddit and Discord shape audience engagement
  • Strategies for brands to effectively engage and listen to communities
  • The power of niche audiences and their impact on brand loyalty
  • Balancing owned communities versus participating in existing ones
  • Best practices for driving conversions through community insights

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Content AmplifiedBy Masset - Content Amplified