In this episode of "In A(i) Nutshell," hosts Andrew Davis and Chris Branch unravel the mystique surrounding deepfakes, illuminating its darker implications. Drawing examples from high-profile deepfake incidents, like Tom Hanks' unauthorized AI-generated endorsement and scam setups in China, they underscore the potential for misuse. While acknowledging the creative potential in content marketing, they stress the sinister side, particularly in scams and disinformation. As deepfakes pose more questions than answers, they predict a reactionary legal landscape, urging audiences to remain vigilant and question digital authenticity in an age where seeing is no longer believing.