We live in an era of choices. And TV is no exception. Not only do consumers have endless options when it comes to what they watch, they can also decide where and how they watch it. Which has a lot of consumers questioning why they're paying for cable and satellite TV subscriptions. So what does the future hold in store for pay TV? In this episode, Kevin Westcott and Jeff Loucks weigh in on this shift in media consumption, two key drivers behind changing consumer preferences, and long-term opportunities for providers to stay ahead of their customers.