🎵 What if you could use your favourite chart-topping songs legally in your YouTube videos?

In this episode of The Everyday Founder, we dive into the future of music licensing with Paul Sampson, Founder & CEO of Lickd. Paul shares his incredible journey in creating a groundbreaking platform that makes mainstream music accessible for content creators while navigating the complex world of copyright claims.

🔥 What we cover:

- The problem with using mainstream music on platforms like YouTube and TikTok

- How Lickd bridges the gap between creators and music rights holders

- The secrets to building a scalable business in the creator economy

- Don’t miss this insightful conversation packed with actionable takeaways for creators, entrepreneurs, and brands alike!

📍 CHAPTERS

00:00 – Introduction to Paul Sampson & Lickd

02:15 – The music licensing problem for creators

06:45 – Why copyright claims hurt creators’ revenue

10:30 – Building trust with major labels and publishers

14:20 – How Lickd democratizes music for creators

18:40 – The importance of licensing for future monetization

22:15 – How Lickd attracted major partnerships (e.g., Warner Music, Epic Games)

27:50 – Scaling the Lickd platform for creators and brands

33:10 – Advice for founders raising investment for a new business

38:45 – How to build a strong team and culture

44:15 – Future of music licensing and new media innovations

50:30 – The role of luck vs. skill in entrepreneurship

56:15 – Final thoughts and call to action

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