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Recorded live from their Autumn 2025 leadership retreat, Elisa and Andrew tackle a big question: are membership dues dead? They unpack the flaws of the annual renewal model, the pull of subscription-style approaches, and the tension between value, belonging, and revenue. In the context of declining memberships and contemporary economic realities, they argue for bold scenario planning toward 2030 and beyond, plus share plans for a new white paper and even a “fake association” case study.

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