One of the things we’ve been hearing more and more frequently over the past few years is that Facebook ads are getting too expensive.

 

If this rings true for you, hopefully you can take a little tough love today, because here’s the harsh truth:

 

Yeah, your cost per click is probably too high…because your messaging sucks.

 

There. We said it.

 

Look, once upon a time, you COULD get away with subpar messaging and creative work on your Facebook ads, and people would still click. But that’s simply not the case anymore.

 

Don’t panic, and don’t get discouraged—this is a fully fixable problem. Here’s how to make your Facebook ads shine once again…