In this episode we interview Sarah Renner, VP of Marketing Strategy and Analytics at MarketBridge, a go-to-market growth firm. She shares two decades of experience helping brands shift from shallow lead gen to trust-building content that actually wins deals.

What you'll learn in this episode:

• Why prospects no longer trust forms, blast emails, and banner ads—and what that distrust reveals about your funnel.
• The three traits of truly quality content: detailed, data-backed, and unmistakably authentic to your brand.
• How to create content your competitors can’t copy by leaning into unique perspectives and real expertise.
• Why over-gating content damages trust and how ungated authority pieces still generate high-intent leads.
• Where AI can support your workflow (and why Sarah believes it can’t produce real quality on its own).
• Why most “top-of-funnel” content underperforms and how to refocus efforts on mid and lower funnel material.
• Practical metrics to track content performance when you move beyond form fills: time on page, referrals, sharing, and event-driven engagement.
• How to turn internal experts into visible creators without overwhelming them or diluting your core message.

Text us what you think about this episode!