Summary

In this episode, Sarah Stemen discusses the decline of the traditional Google Ads agency model, particularly for small businesses. She highlights the challenges faced by small businesses in affording high-end agencies and the rise of 'button pusher' agencies that offer low-cost services but lack strategic depth. Stemen advocates for a shift towards coaching models, where PPC experts guide business owners in managing their own Google Ads effectively. She emphasizes the importance of empowering small businesses with the knowledge and skills to take control of their advertising strategies, ultimately leading to better results and cost savings.

Takeaways

The traditional Google Ads agency model is failing small businesses due to high costs.

Small businesses often find themselves stuck between expensive and ineffective agency options.

Button pusher agencies focus on basic execution rather than strategic thinking.

The rise of AI and automation is making basic agency tasks obsolete.

High-end agencies offer valuable strategic insights that come from years of experience.

Many PPC experts are transitioning to coaching roles instead of managing accounts.

Small business owners can effectively manage their own Google Ads with the right guidance.

The future of Google Ads management lies in empowering business owners rather than relying on agencies.

Understanding your own business is key to running successful Google Ads campaigns.

Coaching can provide the necessary strategy without the high costs of traditional agency management.

Chapters

00:00 The Decline of Traditional Google Ads Agencies

02:44 The Rise of Button Pusher Agencies

05:52 The Shift to Coaching Models

08:38 Empowering Small Businesses in Google Ads

Ready to take your Google Ads strategy to the next level? Book a paid consulting call with me: https://linktr.ee/sarahstemen For more strategic insights on Google Ads, visit my website at www.thesarahstemen.com