I have always been intrigued by the way in which the public feels entitled to share their opinion online, including ones that are deeply nasty or mean towards creators. In the aftermath of Becky Jones leaving the internet, I realised that this entitlement-to-share comes from the fact that we as viewers are aware of the fact that our views/likes/engagement keeps influencers ‘employed’messentially, therefore gives a degree of power. Today I discuss this power dynamic between influencers and viewers, and how we as the public essentially are employers in this realm. From the lense of comments, brand deals, cancel-culture, and nepo-babies, this is a real influencer deep-dive. A REAL insight in to my analytical brain.

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