Brand Tuned - Rounded Business Design

Are IP Principles Different in Latin America?

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IP is much less formal in Latin America's economy according to Alberto Ramirez Bonilla, founder of BR Latin America. Tune in to explore how trademark practices differ in the South American economic landscape and why that matters.


Among other things the episode discusses:

  • How business design and naming unfold across Latin America
  • Branding and intellectual property in Latin America
  • Copyright protection for software and guidelines for naming conventions
  • Branding and naming strategies for businesses
  • Importance of understanding IP law for businesses


    • LinkedIn: Alvaro Ramirez Bonilla

    Website: BR Latin America

     

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    Brand Tuned - Rounded Business DesignBy Shireen Smith
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