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In a significant shift in media engagement, the White House has announced that podcasters, social media influencers, and content creators are now eligible to apply for press credentials. This initiative aims to adapt to the evolving media landscape and reach younger audiences who consume news through non-traditional platforms. Press Secretary Karoline Leavitt emphasized the administration’s commitment to engaging with both traditional and new media, citing a decline in public trust in mass media. The briefing room will now include seats for new media voices, and the administration encourages independent journalists to apply for credentials. This approach reflects the administration’s strategy to broaden its communication channels and ensure diverse media representation in White House press coverage.
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In a significant shift in media engagement, the White House has announced that podcasters, social media influencers, and content creators are now eligible to apply for press credentials. This initiative aims to adapt to the evolving media landscape and reach younger audiences who consume news through non-traditional platforms. Press Secretary Karoline Leavitt emphasized the administration’s commitment to engaging with both traditional and new media, citing a decline in public trust in mass media. The briefing room will now include seats for new media voices, and the administration encourages independent journalists to apply for credentials. This approach reflects the administration’s strategy to broaden its communication channels and ensure diverse media representation in White House press coverage.