We are going to get into branding and marketing today thanks to Nikki Darling Productions brochure that I have in my lobby. We keep a rack in our lobby for local businesses brochures which is one of our regular community-building projects.

I was asked about branding by a customer this week and since we launched a massive campaign and am talking to a marketer today. Every action that you do impacts how the world sees and responds to you. What flags are you signaling to others? Are they seeing your signals or are they expecting a pattern laid out before you got there? Let’s get into building your brand.