This deep dive explores the evolution of digital banking for credit unions, highlighting a significant shift towards cloud-based hosting due to its security, efficiency, and cost benefits. It identifies a growing challenge where the complexity of digital platforms often surpasses the internal resources and expertise credit unions can dedicate. While a traditional model leaves credit unions to manage the product, a managed services approach offers a superior solution. In this model, the product developer partners with the credit union to operate and manage the platform, leading to improved functionality utilization and enhanced member services, a trend anticipated to grow over the next decade.