The Overthinkers

Are Marketers More Prone To Grifters?


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Snake oil salesmen, grifters, poseurs... There doesn't seem to be a shortage of people abusing our aspiration for what's shiny and new and our disdain for what's established ("everything has changed! Listen to my miracle solution!"). Is that really an issue in marketing, and are we, as a profession, more prone to it?
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The OverthinkersBy Rachel Mercer & Shann Biglione

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