Two zillennials discuss the millennial aesthetic and the co-opting of that aesthetic into the branding (or blanding) of current products and companies that are being sold to us, the resulting backlash to those blands (and re-blands), and guess how brand design will evolve for the next generation. 

Further Reading:  

The Tyranny of Terrazzo - Will The Millenial Aesthetic Ever End? - The Cut 

Welcome to Your Bland New World - Bloomberg 

Don’t Worry, These Gangly-armed Cartoons Are Here to Protect You From Big Tech - AIGA Eye on Design 

Is It Time to Move on From Big Tech’s Colorful Corporate Mascots? - AIGA Eye on Design 

Graphic Designers Have Always Loved Minimalism. But At What Cost? - AIGA Eye on Design

Millennial Pink is Dead: Unpacking Gen Z's Imperfect, Bright and Unapologetic Aesthetic - Glossy